– Guy Kawasaki (The Art of the Start 2.0)
Quoted from the International Best Seller, “The Art of the Start 2.0!” by Guy Kawasaki.
I loved this quote. These six words “People Rob Banks, Not Thrift Stores” have a big meaning in their own. Guy quoted this while explaining one of the principles of a startup i.e. Opportunity. Every startup thrives on the basis of the three principles, Expertise, Opportunity and Passion.
Whenever an entrepreneur thinks of an idea, it’s inherent that he thinks of a BIG OPPORTUNITY. BIG OPPORTUNITY resembles that the entrepreneur intends to solve a bigger problem of a society.
Let’s take example of Facebook, decades back there was nothing on the internet that allowed people to connect and socialize with their loved ones. This problem was best addressed by Mark Zuckerberg and Facebook was created. Today Facebook is largest global social network with more than 2 billion socializing every month.
The other part of Facebook is its revenue, Facebook makes $8.81 Billion every month which is huge.
Google, A search engine giant. Earlier there was nothing there for users to find what they exactly want on the internet. Larry Page and his cofounder addressed this problem and created google. A search engine that ranks web pages on the basis of relevancy.
Apart from that, google makes an annual revenue of $90 billion. Google ranks first among all other global internet marketing companies.
As Guy says in his book, the idea should be bigger or should grow bigger in the long run which is justified completely. Along with that, getting there first is also important.
The above examples of Facebook and Google. Google was not surely the first search engine, but when it came out first it was the best search engine. Neat, clean and very much easy to use. Facebook was the first social network that really allowed to people to connect better with their loved ones without losing the part of emotions.
These qualities of the company, made them successful over the years.
What comes to your mind first when you think of a search engine, the definite answer is Google. Just like that, what comes to your mind when you think of a social network, the obvious answer is Facebook!
What do you think of the above quote?
Do you think its justified?